Allow us to introduce the 2021 Redstart Birding Optics Guide! It’s hot off the digital presses, it’s downloadable, it’s full of amazing products and content, and best of all, it’s FREE.
Are you rolling your eyes at the thought of downloading yet another sales catalog to your growing digital pile? Trust us, our 2021 Optics Guide is much more than a catalog of products for you to flip through, although we do list them all—including every doggone detail and pricing for each item. We’ve included every single thing you need to know about every birding optics product you need to know about.

The Redstart Birding Optics Guide 2021. Get yours now »
Our goal with this project was not just to provide you with a gorgeous display of awesome birding optics, although we’ve accomplished that; our real mission was to provide the best, most up-to-date birding optics content available anywhere. And we’ve definitely done that, and more.
The articles in this guide are brand new, recently written by leading experts in the business from Zeiss, Swarovski, Leica, Vortex, and Phone Skope. You’ll read about what to think about when purchasing a binocular or a spotting scope. You’ll learn more about why you might consider upgrading your birding binocular. You’ll read product reviews, digiscoping tips, and how to “shop smart,” getting the best bang for your buck when investing in birding optics. You can link to podcast episodes about optics, instructional videos, and discussions about brand-new birding products. This is an interactive digital guide, so be sure and read the section called “Pssst… Here’s a hint about using this guide: Many elements in this guide are clickable!” which explains how you can have a fully immersive experience, getting the most out of the 2021 Redstart Birding Optics Guide.
Your next question might be, “Can I get this in print?”
The answer is “Maybe,” because we are printing only a small number of Optics Guides this year. Obviously, the print edition can’t include hotlinks to digital contents, but also, it costs a big chunk of change to print anything these days. We’ve made this a free, downloadable, interactive PDF that anyone can print at home, or view easily on your computer, tablet, or smartphone. We’ll have print copies available at all in-person Redstart events starting in late April 2021. Folks who attend a birding festival where we’re selling Redstart products, or those who attend a Redstart on the Road event will be able to acquire a print edition. However, if you or someone you know cannot access this optics guide digitally and would like a copy in print, please call our office and we’ll make sure you get one.
This is, by far, the BEST birding guide we’ve ever published. We’re rather proud of it, to be honest. It’s beautiful, it’s informative, and it’s interactive. We’ve included a plethora of content that we hope will help you, our birding friends, make the most well-informed decisions possible as you invest in your favorite pastime: watching birds and nature.
We hope you enjoy the 2021 Redstart Birding Optics Guide, and we hope you’ll share it with your birding friends! Whether you’re in the market for new products, you’re considering an optics upgrade, or you’re just making your wish list for the future, we invite you to sit back, relax, and dive into the wonderful world of birding optics at Redstart Birding!
Wendy Clark is the president and publisher of Bird Watcher’s Digest, a career communications specialist, and an avid birder. She has three children and two grandchildren, and lives in Marietta, Ohio.